Relax in the silence.Įlicit answers by asking open-ended questions. To capture the subject’s impressions and ideas in their own words, you have to keep quiet. Demonstrate genuine interest and curiosity.
Most importantly, make the person feel valued as an expert in their experience in their perspective. This profile shows how Jochen Weiland’s open source community involvement leads to business success.ĭemonstrate empathy. Here’s one from - Sustainable websites make sustainable businesses - This is an article about the importance of relationships, and the profile emphasizes that. What do you think makes a great interview? Pick an example you like and consider why you like it. This improves organic search results, and builds credibility around a topic area. Quotes also provide testimonials, proof-points, and supporting info that can be reused in other articles-and link back to the source-providing another link to further strengthen the network of content you’re creating. Quoting an expert’s answers to the right set of questions, helps us create expert-level content without being experts ourselves. When you can quote your subjects, in their own words, you have the best kind of content.
The best examples will paint a picture for the reader about someone they can relate.
In the Community Writers Program for TYPO3, we’re demonstrating how someone can be successful using TYPO3. To create compelling content marketing, we need convincing stories.
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